Cifrasoft is a technological company developing ground-breaking solutions for acoustic connectivity, acoustic watermarking, audio fingerprinting and audio/video classification. Cifrasoft’s innovative solutions capture real people's behavior on mobile and desktop devices and bring interactivity to mobile e-commerce, mobile advertisement, second screen and social TV applications. Our technology has been successfully deployed in millions of smartphones, tablets, and other mobile devices.
Strategic partnership with Mediascope
In 2020, Mediascope, media research and advertising monitoring company, acquired a controlling stake in Cifrasoft and became a majority owner of the company. Mediascope is a leading Russian media research company with more than 25 years of work and research on the advertising and media monitoring market. Mediascope measures the audience of all media outlets in Russia — TV, Internet, radio, press, as well as the consumer preferences of the population. For more than a quarter of a century Mediascope has been creating products that provide media market participants with insight that helps them make strategic decisions and close data-driven deals.